The brand strategy

Empowering performance through team spirit

Every athlete has a story, every team an identity, every challenge a purpose. Macron stands alongside those who live sport with passion, offering more than apparel—we create experiences, celebrate talent, and elevate the power of team spirit.

From major international competitions to local pitches, we support athletes and clubs with high-performance, custom-designed apparel that delivers comfort, innovation, and unmistakable style. With Macron, every athlete finds their own space—those chasing trophies, those training every day to push their limits, and those who embrace sport as a way of life.

Business strategy

Macron operates through three main business lines, each designed to meet the specific needs of athletes, teams, and sports enthusiasts.

Technical Sponsorships

Macron partners with sports teams, federations, and organisations worldwide, providing high-performance, customised apparel and gear tailored to each partner. These collaborations enhance brand visibility and reinforce Macron’s position as a leader in innovation within the sportswear industry.

Team Sports

Macron offers high-quality, customisable sports apparel and equipment for both professional and amateur teams across a wide range of disciplines. Available through more than 170 Macron Sports Hubs and selected retail partners, these collections are designed for match day, training, and leisure, delivering comfort, style, and top-level performance.

Individual

These lines are designed to elevate both performance and lifestyle. Racket Sports and Activewear deliver advanced apparel for comfort, function, and style. Athleisure merges technical ease with Italian craftsmanship for versatile everyday looks. The Macron O.N.E. collection is the evolution of a collection born from performance and evolved into everyday style. O.N.E. embodies the concept of Activefashion: aesthetic shaped by sport.