Last updated: 14 July 2026

This Privacy Policy explains how we collect, use, share and protect personal information when you visit macronlondonwest.com, contact us, create an account or place an order.

1. Who we are

MAP International Limited, trading as Macron London West, is the data controller responsible for the personal information described in this policy. Our company number is 14188015 and our registered office is Unit 6, Bridge Works, Kingston Road, Leatherhead, Surrey, KT22 7SU.

2. Personal information we collect

Depending on how you interact with us, we may collect the following categories of personal information:

•  Identity and contact information, including your name, billing and delivery address, email address and telephone number.

•  Account information, including login details, saved addresses, order history and communication preferences.

•  Order and customisation information, including products, sizes, quantities, club or school details, names, initials, squad numbers, logos and other instructions supplied for printing or embroidery.

•  Transaction information, including order value, payment status, refunds and fraud-prevention results. Payment card details are processed securely by our payment providers; we do not normally store complete card details.

•  Customer service information, including enquiries, complaints, returns, photographs of products and records of our communications with you.

•  Technical and usage information, including IP address, browser type, device information, cookie identifiers, pages viewed, referring pages and how you use the website.

•  Marketing information, including whether you have subscribed to marketing and how you interact with our emails or advertising.

3. Information relating to children

Our online orders should be placed by an adult. Some customised products may include a child's name, initials, number or other personalisation. The person placing the order must have authority to provide that information and should provide only what is necessary for the requested customisation. We do not intentionally collect more information about children than is required to fulfil the order.

4. How we collect information

•  Directly from you when you place an order, create an account, contact us, submit a form, visit our showroom or subscribe to marketing.

•  Automatically through cookies, server logs and similar technologies when you use our website.

•  From service providers involved in payments, delivery, fraud prevention, website operation, analytics and marketing.

•  From a club, school or organisation where it provides information needed to set up or administer an online shop or fulfil an agreed teamwear order.

5. How and why we use your information

We use personal information only where we have a lawful basis. Our main purposes and lawful bases are:

•  To process, customise, manufacture, deliver and manage your order, take payment, provide order updates and handle returns or complaints. The lawful basis is performance of our contract with you.

•  To create and manage customer accounts and respond to enquiries. The lawful basis is performance of a contract or our legitimate interest in providing customer service.

•  To prevent fraud, protect our website, secure payments, enforce our terms and establish or defend legal claims. The lawful basis is our legitimate interests and, where applicable, compliance with legal obligations.

•  To keep accounting, tax and business records. The lawful basis is compliance with legal obligations.

•  To analyse and improve our website, products, services and customer experience. The lawful basis is our legitimate interests; where non-essential cookies are used, we rely on consent where required.

•  To send marketing communications. We rely on consent or another lawful basis permitted for electronic marketing, and you can opt out at any time.

6. If you do not provide information

Some information is required to enter into or perform a contract with you. If you do not provide required contact, delivery, payment or customisation details, we may be unable to accept or fulfil your order.

7. Who we share information with

We may share personal information only where necessary with:

•  Shopify and other providers that host, maintain and support our ecommerce website.

•  Payment and fraud-prevention providers, including Shopify Payments, Klarna and relevant banks or card networks where those services are selected.

•  Delivery companies, couriers, warehouses, manufacturers, printers, embroiderers and other fulfilment partners.

•  Email, customer service, IT, cloud-storage, analytics and advertising providers.

•  Professional advisers, insurers, auditors and debt-recovery providers.

•  Police, regulators, courts, government bodies or other parties where disclosure is required or permitted by law.

•  A purchaser, investor or adviser in connection with a proposed sale, merger, restructure or transfer of all or part of our business.

Service providers may use personal information only for the services they provide to us or as otherwise stated in their own privacy notices.

8. International transfers

Some of our service providers may process personal information outside the United Kingdom. Where this occurs, we use providers and transfer mechanisms intended to provide an appropriate level of protection, such as UK adequacy regulations, the UK International Data Transfer Agreement or an approved UK addendum to standard contractual clauses, as applicable.

9. Cookies, analytics and advertising

Our website uses cookies and similar technologies for essential website functions, preferences, analytics and, where enabled, advertising. Non-essential cookies are used only in accordance with the choices available through our cookie consent controls. You can change those choices through the website controls and can also manage cookies in your browser. Blocking essential cookies may affect website functionality.

10. Marketing communications

You can unsubscribe from marketing at any time by using the unsubscribe link in an email or by contacting londonwest@macron.com. Opting out of marketing will not stop service messages about an existing order, account or enquiry.

11. Automated checks

We do not normally make decisions about you based solely on automated processing that have legal or similarly significant effects. Payment and fraud-prevention providers may carry out automated checks under their own terms and privacy notices.

12. How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes described above, including legal, accounting, tax, warranty, fraud-prevention and dispute-resolution requirements. We normally retain order and transaction records for up to six years after the relevant transaction or the end of the relevant financial year, unless a longer period is required. Marketing records are kept until you unsubscribe or the information is no longer needed. Technical data is generally kept for a shorter period according to the settings of the relevant service.

13. Security

We use appropriate organisational and technical measures designed to protect personal information against accidental or unlawful loss, misuse, alteration, disclosure or access. No internet-based system can be guaranteed completely secure, but we regularly review the safeguards used by us and our service providers.

14. Your data protection rights

Depending on the circumstances and the lawful basis used, you may have the right to:

•  ask for access to the personal information we hold about you;

•  ask us to correct inaccurate or incomplete information;

•  ask us to erase information in certain circumstances;

•  ask us to restrict how information is used;

•  receive certain information in a portable format;

•  object to processing based on legitimate interests; and

•  withdraw consent at any time where we rely on consent.

 

To exercise a right, email londonwest@macron.com. We may need to verify your identity before responding. Data protection rights are subject to legal conditions and exemptions.

15. Complaints

Please contact us first so we can try to resolve your concern. You also have the right to complain to the UK Information Commissioner's Office (ICO). Information is available at www.ico.org.uk or by calling 0303 123 1113.

16. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, technology, suppliers or legal obligations. The latest version will be published on our website with the revised date shown at the top.

Contact us

Macron London West
MAP International Limited (trading as Macron London West)
Company number: 14188015
Unit 6, Bridge Works, Kingston Road, Leatherhead, Surrey, KT22 7SU
Telephone: 020 8050 6085
Email: londonwest@macron.com
Website: macronlondonwest.com